Improve Retention

First Establish Each Individual's Baseline

Baseline assessments should be completed under suitable, standardised conditions, with temporary factors that could materially affect performance recorded where appropriate.

The cognitive assessment should measure:

  • Sustained attention
  • Working memory
  • Task switching
  • Processing speed
  • Accuracy under time pressure

Employees should be regularly re-assessed* and their results compared to their own baseline, not simply with other employees.

A reduction from an employee’s usual performance may be more meaningful than a low absolute score. For example, a consistently accurate employee whose error rate suddenly increases may require support even though they remain above the organisation’s minimum standard.

* 3 and 6 months for new entrants then 6/12 monthly and when there are specific concerns about an individual or group.


Cognitive testing should form only one part of an early-warning system. It is more useful when combined with:

  • Employee stress and wellbeing questionnaires
  • Overtime and consecutive-shift levels
  • Missed or delayed breaks
  • Sickness absence
  • Quality-assurance trends
  • Call volume and call severity
  • Exposure to traumatic incidents
  • Self-reported sleep and fatigue
  • Supervisor observations
  • Requests for shift changes
  • Intention-to-leave surveys

Organisations need to:

  • Define a legitimate and transparent purpose for the assessments
  • Inform employees how results will be used
  • Obtain appropriate HR, legal and occupational-health input
  • Avoid using short-term score variation as a diagnosis
  • Consider fatigue, environment, equipment and test conditions
  • Restrict access to results
  • Establish an appropriate review and escalation process
  • Avoid adverse employment decisions based solely on assessment results

Using Cognitive Insights to Support Staff Retention

Retention starts with selecting people whose abilities are aligned with the role, but assessment information can continue to provide value throughout employment.

Better Job–Person Fit

Understanding an individual’s cognitive strengths can help determine whether the demands of a role are likely to suit their capabilities.

Faster Early Development

Results can help trainers recognise where a new recruit is likely to progress confidently and where additional support may be needed.

Meaningful Career Progression

Assessment information can help identify employees with potential for specialist, supervisory, training or management responsibilities.

From Recruitment to Retention

  • Improve alignment between people and roles
  • Identify strengths that may not be visible through day-to-day performance
  • Support personalised training and development
  • Inform appraisal and career discussions
  • Identify readiness for promotion
  • Support internal mobility and succession planning